How to calculate CPA for Google UAC?

Question

Hi There!

 

Does anyone know the proper way to calculate CPA for Google Universal App Campaign when we target In-App Purchases? We've tried to use the LTV approach which Google recommends but it doesn't work for us. Do you have any other suggestions or formulas?

Answer 1

Assuming from your question that for you an Acquisition means some kind of post-install conversion. In that case, there's not a great shortcut/hack. The fastest and easiest way to do it would be using Firebase and Google Analytics 4 (linked to your Google Ads account) to create a new GA Goal that you use as a Google Ads conversion.