+2 votes
I am quite disappointed to see how Google has stripped out almost any targeting and optimisation tools from UAC during the past few years. Is anyone using Google Marketing Platform (ex-DoubleClick) for mobile app campaigns and does it have any more advanced targeting and optimisation features?
by (140 points)
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1 Answer

+1 vote

We use Google UAC to promote mobile games. There are no additional options to tune campaigns except GEO, Budget, Bid, and Strategy. The optimization itself tends to find a balance between Budget and Bid when you target some GEO, and replacement of assets which have bad KPI. Moreover, for assets, Google UAC provides special marks like "Best", "Good" and "Low". Don't pay attention to them when you are going to replace assets. Those indicators currently are incorrect.
by (370 points)