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How many installs / impressions are needed for a statistically significant IPM on Facebook?
+3
votes
We are buying on Facebook.
We are testing creatives until it reaches 50 installs or 10,000 impressions. We can't afford to spend too much on creative but I don't want to miss out a winner because we killed it too fast.
What are the best practices here?
ipm
facebook
measurement
asked
Sep 28, 2020
by
Simon
(
150
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1
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+1
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If you would like to identify the winner faster, than having 50 installs, you could test new creatives only in one placement (FB newsfeed) in the separate campaign and later add the winner to the standard campaign.
Expert in Facebook
answered
Oct 8, 2020
by
breter
(
1k
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