+2 votes

It looks like Apple is giving itself (Search Ads) preferential treatment. Do you therefore expect Apple Search Ads to not be affected at all? Affected because people switch budget to ASA?

Any recommendations to prepare for this specific channel?


 

by (330 points)

1 Answer

0 votes
Yes, it seems like ASA will have an unfair advantage due to the deprecation of IDFA, ASA never was a channel that leveraged events to optimize. This is very different from UAC or FB, whose effectiveness had been dependent on getting event data. ASA optimizes based on CTR and Installation Rates, so would be the least affected no matter what.
by (600 points)