+4 votes
With SKAdnetworks limited postback data, how do you think campaign setups would look for iOS. I'm thinking Ad Set targeting is more or less dead and that FB will be like UAC and only use Creative Sets.

FB is currently implementing SKAdnetwork into their SDK.
by (220 points)

1 Answer

0 votes
Every set up will depend on the app. The key thing is to map out how conversion values tie to custom events. The Facebook event manager with value sets will allow you to tie these custom events to conversion values so facebook can gain semantics according to what matters for optimization.

This type of set up preserves the ability to continue running AEO and VO campaigns with the best optimization available on iOS 14.
Expert in SKAdNetwork by (1.6k points)