Geo to choose for icons test?

Question

We are going to release our game and i'm not sure with the best way to do A/B test for icon;
I was wondering if its a good idea to target several countries in one ad groupbudget aroun $100/d:
with which geo you would recommend to go?
One additional information, our game isnt live yet, so we do not have on Stores

Answer 1

Icon changes can tend to drive a lot of new engagement ("What's this new icon on my homescreen?"), so it's usually best to approach these tests as you would a soft launch: choose a geo that's representative of your core market but that isn't so substantial that you'll imperil your revenues if the icon is sub-optimal. Usually Australia, NZ, Canada are good choices if your core market is the US.