I have a subscription-driven app that I'd like to run FB ads on. The goal is get a user to download, convert to free trial, and then convert to paid user. I'd categorize the app as casual entertainment.
This will be my first time running FB ads for it (though I have a FB pixel with some website users that used it in the past)
Given bad economic times, I suspect conversion to paid will be lower than in the past and we really can't afford to burn too much money. My total ad spend is around $10k and I really want to maximize the spend and not light it on fire. I'm okay with extremely low volumes to start.
I want to find the safest, most conservative ROAS driven way to get started. We are extremely risk-averse here especially given the bad economy.
I have several ad sets already made, all of which with a source file I can easily modify myself (we don't have to use all of them if this spend isn't high enough to test that many ad sets).
Any advice on how to get started? How much spend to start with? What type of campaign / bid / optimizations to run? How many creatives to test at first? What can I study or what tutorials / step by step guides should I be following?