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What is the average number of interstitials shown per install for a profitable hypercasual game?

+2 votes

ad-monetization
ecpm
hypercasual
mobile-games

asked Mar 17, 2020 by igor (260 points)
edited Mar 18, 2020 by igor

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1 Answer

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Let's say that the average eCPM in US iOS for hyper-casual game is $20, CPI ~ $0.5, so you need to show 25 ads per installs.

answered Mar 30, 2020 by breter (1k points)

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