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What is the average number of interstitials shown per install for a profitable hypercasual game?
+2
votes
ad-monetization
ecpm
hypercasual
mobile-games
asked
Mar 17, 2020
by
igor
(
260
points)
edited
Mar 18, 2020
by
igor
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Let's say that the average eCPM in US iOS for hyper-casual game is $20, CPI ~ $0.5, so you need to show 25 ads per installs.
answered
Mar 30, 2020
by
breter
(
1k
points)
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