+2 votes
When releasing hypercasual titles on limited UA budget, how do you anticipate the creative needs? If Facebook was the primary source at launch, should the team be testing and building a core 4-8 videos + variations like we would for a typical UA launch, or do you just build dozens of simple UA assets and then add various text overlays and simple adjustments?

It seems with Hypercasual titles that some publishers launch with a core 4-5 videos, then just overlay the text boxes.
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