What do you define as a good IPM for creatives?

Question

I know it's completely different for all networks and optimization but I would like to hear examples like below:

Facebook

App installs: 15

• AEO - Good IPM for our games is 4
• VO -  For Value optimized is 3

Google

• App installs: 15
• Event optimized: 4

Programmatic networks: 40 IPM

etc.

Answer 1

Here is IPM trend line from Ironsource. As for other SDK ad networks I see pretty the same IPMs. 

For Facebook you need to calculate IPM based on placement split, as FAN could be close to SDK ad networks, while Instagram newsfeed will show totally different number. 

Also you can compare your IPM by game genre and country with Appsflyer benchmarks: https://infogram.com/ipm-1h0n25pqn9rz6pe

Answer 2

IronSource shared some US IPM data by game genre in mid 2019 which has been great reference for me