+3 votes

Facebook documentation writes:

"App Installs
Drive more installs of your app by linking directly to the App Store and Google Play Store. You can also choose to target high-value users."

"Conversions
Encourage people to take a specific action on your business's site, such as having them to add items to a cart, download your app, register for your site, or make a purchase."

I understand that both can do AEO but what's the difference if there is one? 

by (230 points)

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