+2 votes
Hi Folks, a Google UAC tROAS campaign has been exceeding the daily budget by a large margin for 4 days now. Today the system prompted to increase the daily budget by more than 100% of the current budget. Is it a good idea to increase the budget to what the system is suggesting or to stick to the 20% rule?
by (140 points)

1 Answer

+1 vote
If you are happy with your current performance, I wouldn't move the budget by more than 20% at a time, since that will revert the campaign back to the learning phase and you might end up moving up the value chain in terms of inventory into a different placement (eg. moving up into YouTube when you're primarily buying on GDN or even search). With UAC, if it's not broken, don't try to fix it.
by (15.2k points)