+2 votes
Its common knowledge that CPIs climb over the holidays due to increased spend by ecommerce platforms. What are some best practices to model this out?
by (610 points)

1 Answer

0 votes
Rough adjustments: +50% CPMs, -20% CTR between December 15 and 31. Note that the CPM increase also applies to any revenue you generate from in-app ads.
by (15.2k points)