Toggle navigation
Email or Username
Password
Remember
Login
Register
|
I forgot my password
Ask a Question
Categories
About
Mobile Dev Memo
Growth-Jobs.com
Whats the best way to model out increased Holiday costs?
+2
votes
Its common knowledge that CPIs climb over the holidays due to increased spend by ecommerce platforms. What are some best practices to model this out?
performance-based-marketing
facebook
user-acquisition
asked
Nov 12, 2019
by
fritzchain
(
600
points)
Share this Question:
answer
comment
Please
log in
or
register
to add a comment.
Please
log in
or
register
to answer this question.
1
Answer
0
votes
Rough adjustments: +50% CPMs, -20% CTR between December 15 and 31. Note that the CPM increase also applies to any revenue you generate from in-app ads.
answered
Nov 22, 2019
by
Eric_Seufert
(
14.2k
points)
ask related question
comment
Please
log in
or
register
to add a comment.
Related questions
+1
vote
1
answer
What's the best way to get more impressions on Audience Network through FB Ads?
asked
Sep 11, 2019
by
raqa
(
670
points)
user-acquisition
performance-based-marketing
audience-network
facebook
+6
votes
1
answer
What is the best way to model eCPM decay?
asked
Jul 5, 2019
by
cfarm
(
1.3k
points)
ecpm
user-acquisition
performance-based-marketing
modeling
+4
votes
0
answers
What is the best way to define and calculate CPA targets/goals on different networks?
asked
Oct 17, 2019
by
raqa
(
670
points)
facebook
performance-based-marketing
competitive analysis
+6
votes
1
answer
What is the best way to plan user acquisition during the soft launch phase of a mobile game?
asked
Jul 9, 2019
by
sailacharlie
(
280
points)
user-acquisition
gaming
soft launch
performance-based-marketing
+3
votes
1
answer
What is the lowest CPI with Facebook that you are able to achieve in US?
asked
Sep 10, 2019
by
blue123
(
210
points)
performance-based-marketing
facebook
creatives
user-acquisition
cpi
Ask a Question
Mobile Dev Memo Slack Team
Recent Mobile Dev Memo Posts
Fingerprinting with iOS 14: Reality or delusion?
What happens to digital advertising if Facebook is broken up?
App Tracking Transparency Codex: the ultimate guide to ATT, IDFA deprecation, and SKAdNetwork
2021 predictions for mobile marketing, Part 2
2021 predictions for mobile marketing