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What is the best way to define and calculate CPA targets/goals on different networks?

+4 votes

What is the best method for calculating historical CPA costs from previous campaign? How should one go about setting targets in new campaigns?

Also, what is the best approach for setting this for different networks (Facebook, Google, Applovin, Ironsource)?

Do any genre-based CPA benchmarks exist?

facebook
performance-based-marketing
competitive analysis

asked Oct 17, 2019 by raqa (670 points)

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