Ask a Question
Categories
Experts Directory
About
Mobile Dev Memo

What is the best way to define and calculate CPA targets/goals on different networks?

+4 votes

What is the best method for calculating historical CPA costs from previous campaign? How should one go about setting targets in new campaigns?

Also, what is the best approach for setting this for different networks (Facebook, Google, Applovin, Ironsource)?

Do any genre-based CPA benchmarks exist?

facebook
performance-based-marketing
competitive analysis

asked Oct 17, 2019 by raqa (670 points)

Share this Question:

Please log in or register to add a comment.

Please log in or register to answer this question.

0 Answers

Related questions

+1 vote

1 answer

What's the best way to get more impressions on Audience Network through FB Ads?

asked Sep 11, 2019 by raqa (670 points)

user-acquisition
performance-based-marketing
audience-network
facebook

+2 votes

0 answers

How can I calculate view-through conversions accurately?

asked Oct 15, 2019 by dannyua (240 points)

facebook
performance-based-marketing
competitive analysis
view-through-attribution
attribution

+2 votes

1 answer

Best approach to optimize FB campaigns when CPA is very high ($100+)?

asked Nov 11, 2020 by ShamanthRao (2.4k points)

facebook
performance-based-marketing

+2 votes

1 answer

Whats the best way to model out increased Holiday costs?

asked Nov 12, 2019 by fritzchain (610 points)

performance-based-marketing
facebook
user-acquisition

+6 votes

1 answer

What is the best way to plan user acquisition during the soft launch phase of a mobile game?

asked Jul 9, 2019 by sailacharlie (280 points)

user-acquisition
gaming
soft launch
performance-based-marketing

Mobile Dev Memo Slack Team

Recent Mobile Dev Memo Posts

ATT opt-in rates are irrelevant
Unpacking Tim Cook’s comments about ATT
What is differential privacy in digital advertising?
Dear App Developers: fingerprinting is not a viable workaround to ATT
Surveillance advertising is a myth

QuantMar is presented by Mobile Dev Memo and Eric Seufert. All answers are the property of their authors. Neither questions nor answers may be reprinted or reproduced without the explicit written permission of their authors.