Ask a Question
Categories
Experts Directory
About
Mobile Dev Memo

What's the minimum size of a seed custom audience to create an effective Facebook lookalike audience?

+3 votes

facebook audiences
facebook
lookalike audiences

asked Jul 24, 2019 by Eric_Seufert (15.2k points)

Share this Question:

Please log in or register to add a comment.

Please log in or register to answer this question.

1 Answer

0 votes

The minimum source audience size is 100 people, but we tested different sizes from 1000 to 10000 and found out that for us 3000 was the sweet spot and we stick to it. Kepp in mind that the audience overlap during this test could make the difference.

Expert in Facebook answered Feb 17, 2021 by breter (1k points)

Please log in or register to add a comment.

Related questions

+6 votes

1 answer

What is a safe upper limit of audience saturation in a Facebook ad set?

asked Dec 7, 2019 by fritzchain (610 points)

facebook
facebook audiences

+1 vote

4 answers

How much of a problem is audience overlap between Facebook ad sets?

asked May 7, 2019 by ShamanthRao (2.4k points)

facebook
mobile
algorithmic-campaigns
facebook audiences

+1 vote

0 answers

How to run more than 4 tests again the same control group on Facebook Ads without Audience Overlap?

asked Mar 10, 2021 by coniconi1 (170 points)

facebook
performance-based-marketing
facebook audiences
a b testing
creative testing

+1 vote

2 answers

How does budget and bid affect the CPI you're able to achieve in a Facebook mobile app install campaign?

asked Jul 29, 2019 by Dustin (650 points)

user-acquisition
facebook
facebook audiences
performance-based-marketing
creatives

+1 vote

1 answer

How to deal with Facebook audience overlap?

asked Jul 5, 2020 by huch93 (240 points)

facebook
facebook audiences
audience overlap
app marketing

Mobile Dev Memo Slack Team

Recent Mobile Dev Memo Posts

Apple’s ad targeting mechanics revealed in recent French privacy case
Netflix Q4 earnings: ARPU down, with no signs of an advertising recession
The promise of Generative AI in 2023
French privacy watchdog to Voodoo Games: use of the IDFV requires consent
Declining App Store revenue growth and the bull case for mobile gaming

QuantMar is presented by Mobile Dev Memo and Eric Seufert. All answers are the property of their authors. Neither questions nor answers may be reprinted or reproduced without the explicit written permission of their authors.